New Bells? Sounds good!

Well, you’re in luck! We just dropped new bike bells with Electra’s signature flare. These bells work on a variety of bikes and Go! E-bikes making them a killer addition to any two-wheeled ride. Although, we are a little biased towards an Electra bike.

Get Digital with the Hyena Rider Assistant App

People ride bikes for all sorts of reasons... adventure, commuting, exercise, and (of course) for fun. How can you make riding your Electra e-bikes that much more fun? Allow us to direct your attention to a sure-fire way to maximize e-bike joy. Enter the Hyena Rider Assistant app! This addition is bound to take your two-wheeled adventures beyond the standard 10/10.

Electra’s Summertime Staples: Don’t leave home without them!

Summer riding season is in full swing and there is no time to waste! Once that sun rises, and you have your morning coffee, grab your trusty Electra and head out for the next adventure. But before you do, let’s take a peek at a few summertime essentials  to make those rides a 20/10 on the fun scale. Wait… what? A 20/10? Well… just being on an Electra already makes your day a 10/10, so we’re here to double the fun!  

Lights, Reflection, Action: Tips for Safe Riding

The next time you get ready to hop on your two–wheeled fun machine, take a second and consider whether other people on the road see you while riding. Aside from the fact that riding your Electra around town is something to flaunt, being visible to others on the road should always be at the top of your list. We have a few tricks of the trade here at Electra that will help keep you safe on your everyday adventures. 
Shibori Go! in the wild

Trend Alert: Shibori Go!

Over the past couple of years, we’ve seen the revival of a trend that we all know and love. Most notable from the 60’s and 70’s, tie dye has officially made its comeback. From DIY lounge outfits to the runway, it’s taken the world by storm. As it turns out, this pattern pre-dates the disco era and was a common part of ancient Japanese culture. This tradition was the inspiration behind one of our latest Artist Series Go! e-bikes, Shibori Go!

Rethink Cruising on the Cruiser Go!

There are very few things we take seriously. Tacos, chillin’, bikes. That pretty much sums up the list and when we think back on how we got hooked on bikes, it all comes back to the Cruiser. A lot has happened since then, and twenty-odd years later, here we are introducing the new Cruiser Go! to the world.

MIK All the Way

There are many creative ways to attach your to-go Chinese takeaway and favourite six-pack to your bike. We’ve seen it all from bungie cords and zip ties to the bold act of balancing. However, the problem is that those options typically end in no dinner or drinks. To help, we’ve integrated the MIK system into many of our bikes, as well as aftermarket racks. In case you don’t know, MIK stands for Mounting is Key which makes adding and removing baskets, bags and more to your bike as easy as