Find Your Secret Surf Spot on the Kākau Go!

Polynesia is a collection of more than 1,000 islands that covers the south-central Pacific Ocean. Lava fields, dense tropical forests, and epic crushing waves are just a few attributes that define these stunning islands. They also happen to be the birthplace of surfing. The ancient Polynesians would carve boards out of the island trees and take to the swells. It only seems fitting for us to pay homage to this great culture, given our surfing heritage. Introducing the Kākau Go!, the newest member of our Artist Series collection. 
Shibori Go! in the wild

Trend Alert: Shibori Go!

Over the past couple of years, we’ve seen the revival of a trend that we all know and love. Most notable from the 60’s and 70’s, tie dye has officially made its comeback. From DIY lounge outfits to the runway, it’s taken the world by storm. As it turns out, this pattern pre-dates the disco era and was a common part of ancient Japanese culture. This tradition was the inspiration behind one of our latest Artist Series Go! e-bikes, Shibori Go!

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisershave been a huge part of Electra’s heritage since the early 2000s. The attention to detail and straight up badassery have made them fan favourites around the world. We all know that times are changing, and now more than ever, we are seeing new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favourite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude