Find Your Secret Surf Spot on the Kākau Go!

Polynesia is a collection of more than 1,000 islands that covers the south-central Pacific Ocean. Lava fields, dense tropical forests, and epic crushing waves are just a few attributes that define these stunning islands. They also happen to be the birthplace of surfing. The ancient Polynesians would carve boards out of the island trees and take to the swells. It only seems fitting for us to pay homage to this great culture, given our surfing heritage. Introducing the Kākau Go!, the newest member of our Artist Series collection. 

Get Digital with the Hyena Rider Assistant App

People ride bikes for all sorts of reasons... adventure, commuting, exercise, and (of course) for fun. How can you make riding your Electra e-bikes that much more fun? Allow us to direct your attention to a sure-fire way to maximize e-bike joy. Enter the Hyena Rider Assistant app! This addition is bound to take your two-wheeled adventures beyond the standard 10/10.
Shibori Go! in the wild

Trend Alert: Shibori Go!

Over the past couple of years, we’ve seen the revival of a trend that we all know and love. Most notable from the 60’s and 70’s, tie dye has officially made its comeback. From DIY lounge outfits to the runway, it’s taken the world by storm. As it turns out, this pattern pre-dates the disco era and was a common part of ancient Japanese culture. This tradition was the inspiration behind one of our latest Artist Series Go! e-bikes, Shibori Go!

Rethink Cruising on the Cruiser Go!

There are very few things we take seriously. Tacos, chillin’, bikes. That pretty much sums up the list and when we think back on how we got hooked on bikes, it all comes back to the Cruiser. A lot has happened since then, and twenty-odd years later, here we are introducing the new Cruiser Go! to the world.

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisershave been a huge part of Electra’s heritage since the early 2000s. The attention to detail and straight up badassery have made them fan favourites around the world. We all know that times are changing, and now more than ever, we are seeing new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favourite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude