#ElectraLove: Touch Up Tips

We’ve all been there. You’ve been riding your favorite bike for a while, and it’s been a blast. You’re back at home cleaning your bike or just admiring that beautiful work of art when you see it… a pesky scratch on the frame. That gut drop moment can be frustrating, especially when you take care of your ride with your whole heart. But alas, it happens. Some of these scratches may be scuff marks that can be easily buffed out. Deeper and more noticeable scratch marks, however, take a little

Electra Fun Ride: A Cruise for a Cause

The Trek 100 is an annual bike ride held to raise money for the MACC Fund, an organization dedicated to fighting childhood cancer and blood related disorders. Since it began in 1990, this event has contributed more than $16 million to the MACC Fund. What’s even better is that number is growing each year as more people join the family and partake in this special ride.
Electra Pedal Pals

Pedal Pals: Electra Adventures with Furry Friends

Some of the greatest adventures we embark on are accompanied by our two-wheeled ride or with our four-legged companion. However, it’s not every day you see those two joining forces for double the fun. Lucky for you, we’re here to tell you it’s easier than you think.

#ElectraLove: Rich the Ironman

Settle in for this #ElectraLove story because you don’t want to miss it. It all started when we received an email from a woman named Kimberly. She was reaching out because her friend, Rich, was about to participate in an Ironman on an Electra. If you’re familiar with an Ironman race or Electra, you’re probably thinking, “hmm… that doesn’t add up.” You know what? You’re right 99% of the time. However, in Rich’s case, it was the perfect choice. Here’s why…
People who name their Electra

The Name Game: Electra Hour

It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.
Earth Day 2021

Hats off to you, Mother Earth!

Growing up we learn about the solar system, shooting stars, black holes and the possibility of life in outer space. While all that stuff is pretty darn cool, April 22nd is a day to take a step back and acknowledge that Mother Earth is just as amazing as the stars above us. She gives life to everything from the birds and the bees to the palm trees and plankton.