Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude