Just in Time for Summer, New Loft Go! Dawn and Dusk Rides Are Here

If you know one thing about Electra, it’s that we have good-looking bikes. We have the kind of bikes that stop you in your tracks and bring a smile to your face. Our Artist Series bikes are at the core of this, and the new Loft Go! Dawn and Dusk e-bikes are no exception. Moving past the idea that a bike should be more than just a mode of transportation, these additions to the Artist Series collection are truly rolling works of art.

Tune-Up in Time for the Summer Riding Season

It’s that time of year when the days are longer, warmer and you’re on the way to getting the perfect tan. Yep, you guessed it, summer is on the horizon which means it’s also time to get your bike ready to ride. There’s no better time for a little extra love, especially in the form of a pre-season tune-up. If you feel confident in your bike mechanic skills, a DIY tune-up might be just for you so keep reading on. Otherwise, a trip to your local Electra dealer for professional

How to Fix a Flat Tire

Picture this: you’re strolling down the street to the local taco shop with your buddy when you hear a pssst… Uh oh, you got a flat tire! No need to worry, we are here to help you out. With the right tools and cheat sheet, you can put this flat tire behind you and get back to having fun.

Bike Terminology 101

You’re not going to find any tech manuals on a coffee table here at Electra HQ. We like to focus on what’s important, like having fun! However, knowing the basic anatomy of your bike can be a big plus when it comes to DIY fixes, or talking with your Electra dealer. It’s time to put on your learning caps and dive into the basic terminology of the parts on your Electra. 

30 Electra Legends

If you’ve celebrated your 30th birthday, you know it’s a year of… let’s call it “reflection.” While some might be thinking about career choices or starting a family, we get to walk down memory lane from the past three decades. Join us as we check out 30 legends of the Electra brand.

It’s the Season of Love #ElectraLove

The love bug is in the air! Have you taken a moment to think about what you cherish most? Besides your Electra bike, and your other Electra bike, we’re guessing you’re thinking of your family, a restaurant, or a special place among many things. Here at Electra, we love love! These are the top 5 things that are always in our hearts here at Electra.  

Electra’s 30th Anniversary

2023 marks Electra’s 30th anniversary, can you believe it? For three whole decades we have made the most fun bikes on the planet, and we aren’t stopping anytime soon. To bring in this new decade, Kevin Cox president of Electra, is here with a very special message.   Our 30th anniversary festivities will continue all year long. Make sure you are subscribed to our email list and be sure to follow us on Instagram for updates each month. Enjoy!