NEW for 2023: Loft Go! 7D EQ

It’s the beginning of a new year – what does it have in store for you? Perhaps a new ride? If so, look no further than the Loft Go! 7D EQ. You can say goodbye to chasing subways and waving down rideshares. The latest addition to the Electra Go! e-bike collection will be your ticket to freedom from the seemingly endless urban gridlock. 

Which one is for you: Cruiser, Townie, Loft

Do you ever get decision fatigue? Maybe when you’re picking out what clothes to wear or what to buy at the grocery store? There seems to be an endless number of options these days. We never want you to feel overwhelmed when shopping for a new Electra bike. But how will you know which Electra is the right for you? Take a trip with us as we compare the Cruiser, Townie, and Loft in a head-to-head-to-head match. 

It’s the most wonderful time of the year, because of your Electra!

It’s that time of the year again! Snow piling high on the roads, hot cocoa at the ready, and cozy fireplaces always burning, winter is here friends. Meanwhile, in Southern California at Electra HQ, the weather is still sunny, but that doesn’t mean we aren’t joining in on the festivities.  

The Loft: Fit for 5th Ave

While the beach is in our DNA, and we’ll never call anywhere off Coast Highway 101 home, city life will always hold a special place in our hearts. There comes a time for trading in your beach cruiser and taco shop for a sleeker, more nimble ride and a pastrami sammy from the corner bodega. Places like NYC, Seattle, and Chicago, and the people that live there, were the inspiration behind the Loft®. Durable, lightweight and comfortable to ride, this modern-day classic is ready to hit the city streets and

What is the Electra crew thankful for?

It’s that time of the year when the smell of turkey is in the air. Fresh baked rolls, warm stuffing, cranberry sauce, pumpkin pie… pausing to wipe the drool off the keyboard… and apple cider, yum! As you sit down at the table with your family to feast on Thanksgiving, take a moment to reflect on something. Reflect on what you are most grateful for in your life. Maybe it’s your family, friends, an experience you had this year, or perhaps a great adventure that your Electra took you on.

Are you trending this season? #Fashiontrends

A wise person once said, trends come and go, but an Electra is forever. Okay, maybe that’s just us, but regardless, keeping up with the latest trends can be a full-time job. Lucky for you, we’ve been paying attention and with the addition of a few accessories, your two-wheeled ride can get in on the latest looks hitting the runway and beyond. This winter season, it’s your choice of which direction to go: color blocking, green vibes, or leather collections. Which will it be?