Pick your future: Which e-bike is for you?

E-bikes… are we right? They seem to be everywhere these days. Sorry not sorry, but they aren’t a passing fad like the fidget spinner. e-bikes are the new world order. As your FOMO is setting in with this new reality, you might begin the first of many Google searches to find one for yourself. Here are some tips to make sure you find the perfect two-wheeled machine for you.   

NEW for 2023: Loft Go! 7D EQ

It’s the beginning of a new year – what does it have in store for you? Perhaps a new ride? If so, look no further than the Loft Go! 7D EQ. You can say goodbye to chasing subways and waving down rideshares. The latest addition to the Electra Go! e-bike collection will be your ticket to freedom from the seemingly endless urban gridlock. 

Get your Cruiser Go! ready for fall riding

As fall season comes around, some folks are tempted to pack it in for the riding season and hunker down. But when the leaves start to change colors, Starbuck’s Pumpkin Spice Lattes become a regular occurrence, and all you see is flannel shirts around town you, can look to your trusty Cruiser Go! to maximize those fall riding adventures. If you want to double down and make it a season to remember, we have a few recommendations on how to make it happen for you.  

Find Your Secret Surf Spot on the Kākau Go!

Polynesia is a collection of more than 1,000 islands that covers the south-central Pacific Ocean. Lava fields, dense tropical forests, and epic crushing waves are just a few attributes that define these stunning islands. They also happen to be the birthplace of surfing. The ancient Polynesians would carve boards out of the island trees and take to the swells. It only seems fitting for us to pay homage to this great culture, given our surfing heritage. Introducing the Kākau Go!, the newest member of our Artist Series collection. 

Trend Alert: Shibori Go!

Over the past couple of years, we’ve seen the revival of a trend that we all know and love. Most notably from the 60’s and 70’s, tie dye has officially made its comeback. From DIY lounge outfits, to the runway, it’s taken the world by storm. As it turns out, this pattern pre-dates the disco era and was a common part of ancient Japanese culture. This tradition was the inspiration behind one of our latest Artist Series Go! e-bikes, the Shibori Go!    

Ditch the car and grab the bike… your weekend picnic awaits!

The weekend is here and starting it off with brunch at your favorite café is a stellar move by anyone’s view. However, by the time you roll out of bed from sleeping in, it is primetime brunch, and your favorite spot will have a line out the door.  We get it – an hour wait is not always a game we are willing to play on our precious days off. In fact, we find the alternative opportunities to be pretty fantastic. Grab you best buds for an impromptu picnic at