All Blog Posts

Go Mips Helmets

Go! Safe. Go! MIPS.

“Wear a helmet! Wear a helmet!” While we might sound like a nagging parent, wearing a helmet is important… especially if you’re riding three times faster and farther thanks to your trusty electric bike. That’s why we created the Electra Go! MIPS Helmet. It features e-bike rated technology to keep that head of yours safe, even at higher speeds.

Bells, here! Get your bells here!

If you know Electra, you know that our bell game is strong. With so many bright colors and fun designs on our bikes, it’s only right for us to bring that same energy to the handlebars. As you browse our bell collection, you’ll find many options, both old and new, that will turn your lifestyle into your bikestyle.

#ElectraLove: Touch Up Tips

We’ve all been there. You’ve been riding your favorite bike for a while, and it’s been a blast. You’re back at home cleaning your bike or just admiring that beautiful work of art when you see it… a pesky scratch on the frame. That gut drop moment can be frustrating, especially when you take care of your ride with your whole heart. But alas, it happens. Some of these scratches may be scuff marks that can be easily buffed out. Deeper and more noticeable scratch marks, however, take a little

#ElectraLove: Kristy’s Ride for St. Jude’s

We like to think that every ride on your Townie is special because, well… it is! Those casual rides on the beach or through the park are guaranteed to put a big smile on our face and maybe, just maybe, a little sweat on our brow. Sometimes, though, a Townie ride can be so much more.

Electra Fun Ride: A Cruise for a Cause

The Trek 100 is an annual bike ride held to raise money for the MACC Fund, an organization dedicated to fighting childhood cancer and blood related disorders. Since it began in 1990, this event has contributed more than $16 million to the MACC Fund. What’s even better is that number is growing each year as more people join the family and partake in this special ride.
Electra Locals Only Summer

Around 1010: Locals Only Summer

No matter where you may work, sometimes you just need to step outside, feel the sunshine and take a breath of fresh air. For us, the salty ocean breeze is a reminder to keep it fun. We’re in the business of maximizing smiles per mile, so our best work happens when we’re having a good time. There’s no better time than our locals-only summer.

It’s a very Electra Summer

Summer is finally here! The great outdoors is calling, and it’s got you and your Electra on speed dial. Whether you’re looking to get out and break a sweat or just enjoy a sunset cruise, here’s some inspiration on how you can enjoy this summer on two wheels.
The Electra Plasket

Basket + Plastic = Plasket™

If you know Electra, you know that we were born and raised at the beach and the ocean is our backyard. That’s why we’re super excited to introduce our newest product that helps keep our beaches and ocean clean. Meet the Electra Plasket™. It’s a bike basket made using one pound of recycled ocean plastic. Basket + Plastic = Plasket. Clever, eh?

#ElectraLove: Rich the Ironman

Settle in for this #ElectraLove story because you don’t want to miss it. It all started when we received an email from a woman named Kimberly. She was reaching out because her friend, Rich, was about to participate in an Ironman on an Electra. If you’re familiar with an Ironman race or Electra, you’re probably thinking, “hmm… that doesn’t add up.” You know what? You’re right 99% of the time. However, in Rich’s case, it was the perfect choice. Here’s why…
National Bike Month 2021

May is for celebrating!

May is a great month for a number of reasons. First of all, April showers bring May flowers. Second, it’s widely acceptable to over do it with tacos on Cinco De Mayo. For all the grill masters out there, get your aprons and spatulas ready for this year’s debut at the Memorial Day BBQ. To all the hot dog lovers, this is your time to shine. AND most importantly, May is National Bike Month.
People who name their Electra

The Name Game: Electra Hour

It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.
Earth Day 2021

Hats off to you, Mother Earth!

Growing up we learn about the solar system, shooting stars, black holes and the possibility of life in outer space. While all that stuff is pretty darn cool, April 22nd is a day to take a step back and acknowledge that Mother Earth is just as amazing as the stars above us. She gives life to everything from the birds and the bees to the palm trees and plankton.
Honeycomb 3i

The Bees are Buzzing About Honeycomb 3i

The sun is shining, the grass is green, and the bees are beginning to buzz. This all seems like normal spring activity. However, this season the bees are buzzing about something different. Over the cold, harsh winter, the beautiful Honeycomb 3i finally arrived in bike shops across the country as the newest member of the Electra Artist Series.
St. Patricks Day Blog

To wear green or not to wear green?

We’ve never really identified as rule followers… except for the important ones, of course. If you fall into the same category, we’re here to fill you in on a big one that’s coming up. We’ll be following it, and we advise you join us. You may be asking, “what is this mysterious rule they’re referring to?” It’s to wear green on March 17th – St. Patrick’s Day.  
Bike Break Challenge

The Bike Break Challenge

There are many pros to the work from home (WFH) lifestyle. The no-commute factor is an obvious win. All it takes is a few steps from the bedroom to the kitchen to “order” your coffee and another few steps to your “cubicle” to settle in for another day’s work. You have access to unlimited snacks as long as you hit Trader Joe’s that week. Not to mention, you’re doing your part to keep your loved ones and community safe.
#ElectraLove

What is your #ElectraLove story?

No two Electra riders are the same, and that’s what makes our family so special. While we’d love to invite you all to our headquarters in Encinitas, CA, for a gigantic Electra family reunion, we know that’s a bit much to ask (especially considering our family tree is rooted across the globe these days). Instead, we’ll settle for tales from the good ‘ol days. 
New Vale Go! 9D EQ S

Sport up your life on the Vale Go! 9D EQ S

Take a second to envision your perfect sunset cruise. Maybe it’s riding down the legendary Coast Highway. Maybe it’s that uneven, hilly back road to your secret spot. Now picture what you’re riding. Some of you might be picturing a sleek, two-seater convertible… but we’re picturing the new Vale Go! 9D EQ S. It’s just as sporty, but on two wheels and gets a little more wind in the hair.
2021 Pantone Colors of the Year

Pantone Colors of the Year: Double or nothing!

Three cheers to the new year! We have a feeling that 2021 is going to be a good one, full of new beginnings and extra taco runs. While we have some exciting stuff up our sleeves here at Electra, that’s not the only indication this year will be epic. Word on the street is that two colors have been selected as the Pantone Color of the Year. Feast your eyes on this dynamic duo: Ultimate Gray and Illuminating.
Electra Bells Blog

Electra Bells, Electra Bells

While this might be the season for Silver Bells, the season for Electra Bells lasts all year long. Over the summer, we introduced new bells to our collection like Love-Ocado and Tiki Time, but we also kept an elite crew of best sellers. Yes, yes, Cool Cat is still around. *queue sigh of relief* Although it’s the food-centric, animal-loving, and overall adorable graphics that we get super excited about, we’d be remiss to not acknowledge the addition of a few new bell types.
Electra Holiday Decor Tour

The Electra Holiday Décor Tour

Out of the weirdness of 2020, one good thing to happen this year is that we all upped our crafting game. We’re talking candle making, homemade tie-dye, knitting… What are we most stoked about? The high level commitment and extra dedication to holiday decorations. From what we’ve seen so far, it’s safe to say we all just needed a little extra cheer. Jumbo wreaths to light shows and everything in between, our neighborhoods have never been more ready for Santa.
Give Thanks

Give Thanks to Your Two-Wheeled Ride

There’s no doubt that the MVP of the Year award goes to our two-wheeled BFFs. Our bikes, old or new, have been by our side and encouraged us to get out and stay active during this whirlwind of a year. Whether it’s a few laps around the hood, or a ride to the outskirts of town, they’ve become an escape and a reason to smile from coast to coast. So, in the spirit of giving, it’s time we say, “thank you” to our bikes.
Introducing Attitude Go!

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude
Electra and Lisa Frank Trend

Trend Alert! Lisa Frank and Electra Style Collide

There’s no better place to look for style inspiration than a trip down memory lane. Nowadays, it seems like throwbacks are always on trend. While gauchos and mullets might be a bit too much of a throwback, we’re excited about a style and craft icon from elementary school.
Halloween featuring Electra

Halloween Remix ft. Electra

This year, trick-or-treating is going to be… well… tricky, or even worse, cancelled. Electra is here to say that the Halloween show must go on! We have a few ideas up our sleeve on how to make this year’s spooky holiday just as great as years past. Pull those decorations out of storage, get your costume ideas flowing and get ready to celebrate Halloween: the Electra Remix.

Townie Path 9D: New colors in the house!

The awesome Townie Path 9D and Townie Path 9D EQ joined our lineup last year and is the perfect bike for any adventurer. Complete with our Flat Foot Technology® you know and love, this bike is built to tackle more adventurous rides thanks to a few upgraded features.
Townie Go! 8D EQ

Upgraded and Ready to Ride: Townie Go! 8D EQ

Everyone loves a little something extra — it’s why we add sprinkles to ice cream and guacamole to our burrito. It’s also why our Townie® Go! 8D now comes standard as an EQ model.
Mix. Match. Make it your own.

Mix. Match. Make it your own with Electra accessories.

There’s one thing we know for certain. No two Electra fans are the same. That’s why we’ve worked hard to make sure your bike can fit into your lifestyle no matter what you’re into.
Back to School with Electra

Back to School Electra Style

Summer is coming to an end (whomp), school is officially back in session (whomp whomp), and there’s no doubt that this year looks different than years past (triple whomp). You and the kiddos are probably cooped up in the house as virtual learning makes its formal debut. Fear not because Electra is here to save the day… and recess! While jungle gyms, four square and dodgeball are not so socially distant, a ride on two-wheels certainly can be. We’re excited to introduce a few new colors to our Kids’ Bike
Electra Labor Day 2020 Blog

Enjoy a three day weekend on your two-wheeled ride.

Is there better way to enjoy a three day weekend than with friends and family on your Electra bike? The verdict is in, and we are all on the same page. Nope. There’s nothing better. With Labor Day right around the corner, we’ve assembled some insider knowledge on how to take advantage of your three day weekend on a two-wheeled ride. Read on for the full scoop.
The new Townie Go! 5i

Meet the new and improved Townie Go! 5i

The Townie Go! 8i is an e-bike we all know and love, but all good things must come to end… to make room for even better things, of course! That’s why we’re excited to introduce the new and improved Townie Go! 5i.
10,000 Mile Townie

Electra Love: The 10,000 Mile Townie

We all know biking is fun, but turns out it’s much, much more. For Henry, his Townie is his favorite way to get to and from work, run errands and stay healthy. With more than 10,000 miles to date, not even the hot Arizona sun can stop him from taking his Townie out on the town. Here’s a few words of wisdom from Henry himself.
2020 Pantone Color of the Year

Pantone Color of the Year Spotted in Electra Lineup

We aren’t trying to say that we are trend setters, but the Pantone Color of the Year is out and there’s plenty of Electra product rocking it. In case you haven’t heard, the color is Classic Blue. We still love our mild to wild colors like Aurora Metallic, Zinfandel, Pineapple, Matte Cadet Blue, just to name a few. Nevertheless, we’re excited to see Classic Blue pop up throughout our lineup… with some Electra flare, of course.