All Blog Posts

Bike Break Challenge

The Bike Break Challenge

There are many pros to the work from home (WFH) lifestyle. The no-commute factor is an obvious win. All it takes is a few steps from the bedroom to the kitchen to “order” your coffee and another few steps to your “cubicle” to settle in for another day’s work. You have access to unlimited snacks as long as you hit Trader Joe’s that week. Not to mention, you’re doing your part to keep your loved ones and community safe.
#ElectraLove

What is your #ElectraLove story?

No two Electra riders are the same, and that’s what makes our family so special. While we’d love to invite you all to our headquarters in Encinitas, CA, for a gigantic Electra family reunion, we know that’s a bit much to ask (especially considering our family tree is rooted across the globe these days). Instead, we’ll settle for tales from the good ‘ol days. 
New Vale Go! 9D EQ S

Sport up your life on the Vale Go! 9D EQ S

Take a second to envision your perfect sunset cruise. Maybe it’s riding down the legendary Coast Highway. Maybe it’s that uneven, hilly back road to your secret spot. Now picture what you’re riding. Some of you might be picturing a sleek, two-seater convertible… but we’re picturing the new Vale Go! 9D EQ S. It’s just as sporty, but on two wheels and gets a little more wind in the hair.
2021 Pantone Colors of the Year

Pantone Colors of the Year: Double or nothing!

Three cheers to the new year! We have a feeling that 2021 is going to be a good one, full of new beginnings and extra taco runs. While we have some exciting stuff up our sleeves here at Electra, that’s not the only indication this year will be epic. Word on the street is that two colors have been selected as the Pantone Color of the Year. Feast your eyes on this dynamic duo: Ultimate Gray and Illuminating.
Electra Bells Blog

Electra Bells, Electra Bells

While this might be the season for Silver Bells, the season for Electra Bells lasts all year long. Over the summer, we introduced new bells to our collection like Love-Ocado and Tiki Time, but we also kept an elite crew of best sellers. Yes, yes, Cool Cat is still around. *queue sigh of relief* Although it’s the food-centric, animal-loving, and overall adorable graphics that we get super excited about, we’d be remiss to not acknowledge the addition of a few new bell types.
Electra Holiday Decor Tour

The Electra Holiday Décor Tour

Out of the weirdness of 2020, one good thing to happen this year is that we all upped our crafting game. We’re talking candle making, homemade tie-dye, knitting… What are we most stoked about? The high level commitment and extra dedication to holiday decorations. From what we’ve seen so far, it’s safe to say we all just needed a little extra cheer. Jumbo wreaths to light shows and everything in between, our neighborhoods have never been more ready for Santa.
Give Thanks

Give Thanks to Your Two-Wheeled Ride

There’s no doubt that the MVP of the Year award goes to our two-wheeled BFFs. Our bikes, old or new, have been by our side and encouraged us to get out and stay active during this whirlwind of a year. Whether it’s a few laps around the hood, or a ride to the outskirts of town, they’ve become an escape and a reason to smile from coast to coast. So, in the spirit of giving, it’s time we say, “thank you” to our bikes.
Introducing Attitude Go!

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude
Electra and Lisa Frank Trend

Trend Alert! Lisa Frank and Electra Style Collide

There’s no better place to look for style inspiration than a trip down memory lane. Nowadays, it seems like throwbacks are always on trend. While gauchos and mullets might be a bit too much of a throwback, we’re excited about a style and craft icon from elementary school.
Halloween featuring Electra

Halloween Remix ft. Electra

This year, trick-or-treating is going to be… well… tricky, or even worse, cancelled. Electra is here to say that the Halloween show must go on! We have a few ideas up our sleeve on how to make this year’s spooky holiday just as great as years past. Pull those decorations out of storage, get your costume ideas flowing and get ready to celebrate Halloween: the Electra Remix.

Townie Path 9D: New colors in the house!

The awesome Townie Path 9D and Townie Path 9D EQ joined our lineup last year and is the perfect bike for any adventurer. Complete with our Flat Foot Technology® you know and love, this bike is built to tackle more adventurous rides thanks to a few upgraded features.
Townie Go! 8D EQ

Upgraded and Ready to Ride: Townie Go! 8D EQ

Everyone loves a little something extra — it’s why we add sprinkles to ice cream and guacamole to our burrito. It’s also why our Townie® Go! 8D now comes standard as an EQ model.
Mix. Match. Make it your own.

Mix. Match. Make it your own with Electra accessories.

There’s one thing we know for certain. No two Electra fans are the same. That’s why we’ve worked hard to make sure your bike can fit into your lifestyle no matter what you’re into.
Back to School with Electra

Back to School Electra Style

Summer is coming to an end (whomp), school is officially back in session (whomp whomp), and there’s no doubt that this year looks different than years past (triple whomp). You and the kiddos are probably cooped up in the house as virtual learning makes its formal debut. Fear not because Electra is here to save the day… and recess! While jungle gyms, four square and dodgeball are not so socially distant, a ride on two-wheels certainly can be. We’re excited to introduce a few new colors to our Kids’ Bike
Electra Labor Day 2020 Blog

Enjoy a three day weekend on your two-wheeled ride.

Is there better way to enjoy a three day weekend than with friends and family on your Electra bike? The verdict is in, and we are all on the same page. Nope. There’s nothing better. With Labor Day right around the corner, we’ve assembled some insider knowledge on how to take advantage of your three day weekend on a two-wheeled ride. Read on for the full scoop.
The new Townie Go! 5i

Meet the new and improved Townie Go! 5i

The Townie Go! 8i is an e-bike we all know and love, but all good things must come to end… to make room for even better things, of course! That’s why we’re excited to introduce the new and improved Townie Go! 5i.
10,000 Mile Townie

Electra Love: The 10,000 Mile Townie

We all know biking is fun, but turns out it’s much, much more. For Henry, his Townie is his favorite way to get to and from work, run errands and stay healthy. With more than 10,000 miles to date, not even the hot Arizona sun can stop him from taking his Townie out on the town. Here’s a few words of wisdom from Henry himself.
2020 Pantone Color of the Year

Pantone Color of the Year Spotted in Electra Lineup

We aren’t trying to say that we are trend setters, but the Pantone Color of the Year is out and there’s plenty of Electra product rocking it. In case you haven’t heard, the color is Classic Blue. We still love our mild to wild colors like Aurora Metallic, Zinfandel, Pineapple, Matte Cadet Blue, just to name a few. Nevertheless, we’re excited to see Classic Blue pop up throughout our lineup… with some Electra flare, of course.