Official Electra Touch-Up Paints Are Here

Nearly two years ago, we came to you with touch up tips for your bike. This little secret taught many of you how to keep your Electra looking as good as the day you first laid eyes on it. Today, we’re back, but this time we’re introducing the official Electra touch–up paint collection.  

Ponto Go! Range Test: Results Will Be Awesome

One of the most common questions we hear is, “hey, how far can that e-bike go?” It’s a fair thing to ask. Although, it’s not as black and white as one might think when it comes to battery capacity and range. That is why I, Ben from Electra, took a stab at answering the question for myself with our brand-new Ponto Go! I’ve spent quite a bit of time on this Class 2 (that means throttle) and Class 3 (that means pedal-assistance over 20mph) e-bike in the past year, but

Tune-Up in Time for the Summer Riding Season

It’s that time of year when the days are longer, warmer and you’re on the way to getting the perfect tan. Yep, you guessed it, summer is on the horizon which means it’s also time to get your bike ready to ride. There’s no better time for a little extra love, especially in the form of a pre-season tune-up. If you feel confident in your bike mechanic skills, a DIY tune-up might be just for you so keep reading on. Otherwise, a trip to your local Electra dealer for professional

How to Fix a Flat Tire

Picture this: you’re strolling down the street to the local taco shop with your buddy when you hear a pssst… Uh oh, you got a flat tire! No need to worry, we are here to help you out. With the right tools and cheat sheet, you can put this flat tire behind you and get back to having fun.

Bike Terminology 101

You’re not going to find any tech manuals on a coffee table here at Electra HQ. We like to focus on what’s important, like having fun! However, knowing the basic anatomy of your bike can be a big plus when it comes to DIY fixes, or talking with your Electra dealer. It’s time to put on your learning caps and dive into the basic terminology of the parts on your Electra. 

Which one is for you: Cruiser, Townie, Loft

Do you ever get decision fatigue? Maybe when you’re picking out what clothes to wear or what to buy at the grocery store? There seems to be an endless number of options these days. We never want you to feel overwhelmed when shopping for a new Electra bike. But how will you know which Electra is the right for you? Take a trip with us as we compare the Cruiser, Townie, and Loft in a head-to-head-to-head match.