The Name Game: Electra Hour
It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.
Townie Path 9D: New colors in the house!
The awesome Townie Path 9D and Townie Path 9D EQ joined our lineup last year and is the perfect bike for any adventurer. Complete with our Flat Foot Technology® you know and love, this bike is built to tackle more adventurous rides thanks to a few upgraded features.
Mix. Match. Make it your own with Electra accessories.
There’s one thing we know for certain. No two Electra fans are the same. That’s why we’ve worked hard to make sure your bike can fit into your lifestyle no matter what you’re into.
Electra Love: Lisa Loeb Lovin’ Her Townie
From the time you first learn how to ride a bike to adulthood, there is an irreplaceable feeling that comes with it. Lisa Loeb recently released a new song called “Shine.” The music video showcases Lisa riding Townie and shining through life. Thanks for sharing, Lisa!
Electra Love: The 10,000 Mile Townie
We all know biking is fun, but turns out it’s much, much more. For Henry, his Townie is his favorite way to get to and from work, run errands and stay healthy. With more than 10,000 miles to date, not even the hot Arizona sun can stop him from taking his Townie out on the town. Here’s a few words of wisdom from Henry himself.
Pantone Color of the Year Spotted in Electra Lineup
We aren’t trying to say that we are trend setters, but the Pantone Color of the Year is out and there’s plenty of Electra product rocking it. In case you haven’t heard, the color is Classic Blue. We still love our mild to wild colors like Aurora Metallic, Zinfandel, Pineapple, Matte Cadet Blue, just to name a few. Nevertheless, we’re excited to see Classic Blue pop up throughout our lineup… with some Electra flare, of course.