#ElectraLove: Rich the Ironman

Settle in for this #ElectraLove story because you don’t want to miss it. It all started when we received an email from a woman named Kimberly. She was reaching out because her friend, Rich, was about to participate in an Ironman on an Electra. If you’re familiar with an Ironman race or Electra, you’re probably thinking, “hmm… that doesn’t add up.” You know what? You’re right 99% of the time. However, in Rich’s case, it was the perfect choice. Here’s why…

Townie Path 9D: New colors in the house!

The awesome Townie Path 9D and Townie Path 9D EQ joined our lineup last year and is the perfect bike for any adventurer. Complete with our Flat Foot Technology® you know and love, this bike is built to tackle more adventurous rides thanks to a few upgraded features.
Electra Labor Day 2020 Blog

Enjoy a three day weekend on your two-wheeled ride.

Is there better way to enjoy a three day weekend than with friends and family on your Electra bike? The verdict is in, and we are all on the same page. Nope. There’s nothing better. With Labor Day right around the corner, we’ve assembled some insider knowledge on how to take advantage of your three day weekend on a two-wheeled ride. Read on for the full scoop.
Townie Path Go!

Explore More on the Townie Path Go!

Get ready to upgrade your e-bike with the new Townie Path Go! 10D EQ. We’re calling this the e-biker’s e-bike because it merges the best in versatility, technology and style all into one premium ride. It’s never been easier to explore uncharted territory and discover new roads thanks to the upgraded features this e-bike boasts. There’s a lot to cover, so without further ado, let’s dive in.
Townie Path 9D EQ

Can you say upgrade? Meet the Townie Path 9D and 9D EQ

Electra’s beloved Townie collection just keeps getting better and better… we are pumped to introduce the Townie Path 9D and 9D EQ. With the same comfort as the best-selling Townie, this ride kicks it up a notch so that you can be a bit more adventurous. Who doesn’t want that? If exploring more and riding a little harder are up your ally, then the Townie Path 9D the perfect bike for you.