Everyone’s under a lot of pressure these days, including bike tires. Take a moment to check in with them. You know, the normal questions: How’s the family? Work? The kids? (man, they grow up so fast!) We joke, we joke. But, really, it only takes a quick minute to pump some air into those tubes. When you do, there’s no doubt your next ride will be super smooth.

Let the spa treatment continue. While your bike might have indulged in a mud bath this year, it’s time to freshen up. Grab a clean rag and buff off any dirt throughout the frame. Your chain could also use some love and attention. Standard chain lube will get it back up and running like new.

Apparently it snows in the winter…and even though we don’t see much of it in SoCal, we know plenty of you do. Sadly, snow typically signals the start of bike hibernation. The Electra Bicycle Cover is here to protect your ride when not in use. It’s like a winter-long hug for your bike. However, if you are like us and see snow-less winters, the bike cover is still handy for protecting against salty ocean air and rust.

From bells to baskets and cup holders to crates, there’s no better way to give your bike thanks than with an accessory or two. Remember… a gift for your bike is also a gift for you. The more you personalize your bike to fit your lifestyle, the more you’ll want to ride. We call that winning.

To really show our BFFs we care, maybe it’s time to turn in your annual Turkey Trot into a Turkey Ride. Maybe include them in your holiday family photos. Maybe leave a seat for them at Thanksgiving dinner… too far? Whatever you end up doing, be sure to share it with us on social media and show off your #ElectraLove.