Super sprocket cover

Artist Series Sprockets Save the Day!

It’s been proven that taking a ride around the block on an Electra tends to give us adults that “I’m-a-kid-again” feeling. That’s because we’ve learned a lot from our kiddos on how to really enjoy life on two wheels. To give back to the kids, we introduced the Sprocket back in 2018. Since then, we’ve introduced different colors in both 16” and 20” that are as vibrant and fun as our little riders. This year, we’re taking things to the next level with Artist Series Sprockets.
gnome marquee

Accessory Collections for the Kids, or the Kid in You!

We’ve said it before, and we’ll say it again, a bike is an extension of you and your awesome personality. That’s why we’ve made it a point to bring you the most relatable bike accessories. Relatable by design. Relatable by function. We have both covered and what’s new is no exception to those standards.
Honeycomb 3i

The Bees are Buzzing About Honeycomb 3i

The sun is shining, the grass is green, and the bees are beginning to buzz. This all seems like normal spring activity. However, this season the bees are buzzing about something different. Over the cold, harsh winter, the beautiful Honeycomb 3i finally arrived in bike shops across the country as the newest member of the Electra Artist Series.
St. Patricks Day Blog

To wear green or not to wear green?

We’ve never really identified as rule followers… except for the important ones, of course. If you fall into the same category, we’re here to fill you in on a big one that’s coming up. We’ll be following it, and we advise you join us. You may be asking, “what is this mysterious rule they’re referring to?” It’s to wear green on March 17th – St. Patrick’s Day.  
2021 Pantone Colors of the Year

Pantone Colors of the Year: Double or nothing!

Three cheers to the new year! We have a feeling that 2021 is going to be a good one, full of new beginnings and extra taco runs. While we have some exciting stuff up our sleeves here at Electra, that’s not the only indication this year will be epic. Word on the street is that two colors have been selected as the Pantone Color of the Year. Feast your eyes on this dynamic duo: Ultimate Gray and Illuminating.
Introducing Attitude Go!

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude