Pantone Colors of the Year: Double or nothing!
Three cheers to the new year! We have a feeling that 2021 is going to be a good one, full of new beginnings and extra taco runs. While we have some exciting stuff up our sleeves here at Electra, that’s not the only indication this year will be epic. Word on the street is that two colors have been selected as the Pantone Color of the Year. Feast your eyes on this dynamic duo: Ultimate Gray and Illuminating.
Upping the Ante with Attitude Go!
From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude
Trend Alert! Lisa Frank and Electra Style Collide
There’s no better place to look for style inspiration than a trip down memory lane. Nowadays, it seems like throwbacks are always on trend. While gauchos and mullets might be a bit too much of a throwback, we’re excited about a style and craft icon from elementary school.
Mix. Match. Make it your own with Electra accessories.
There’s one thing we know for certain. No two Electra fans are the same. That’s why we’ve worked hard to make sure your bike can fit into your lifestyle no matter what you’re into.
Back to School Electra Style
Summer is coming to an end (whomp), school is officially back in session (whomp whomp), and there’s no doubt that this year looks different than years past (triple whomp). You and the kiddos are probably cooped up in the house as virtual learning makes its formal debut. Fear not because Electra is here to save the day… and recess! While jungle gyms, four square and dodgeball are not so socially distant, a ride on two-wheels certainly can be. We’re excited to introduce a few new colors to our Kids’ Bike