Townie Go! 7D Launch

All-Day Smiles on the New Townie Go! 7D

When we introduced the Townie Go! 7D back in 2019, we knew it’d be an e-bike everyone could enjoy. It is easy to use, fun to ride and available at an attainable price. Who here thinks that deserves a standing ovation? While we might be slightly biased, we certainly do. *clap, clap, clap, clap* Over the past couple years, we’ve reflected and sought out the latest improvements to keep bringing the power to the people. That’s why we’re beyond stoked to introduce the new Townie Go! 7D.
Cruiser Go! Launch

Rethink Cruising on the Cruiser Go!

There are very few things we take seriously. Tacos, chillin’, bikes. That pretty much sums up the list and when we think back on how we got hooked on bikes, it all comes back to the Cruiser. A lot has happened since then, and twenty-odd years later, here we are introducing the new Cruiser Go! to the world.
Go Mips Helmets

Go! Safe. Go! MIPS.

“Wear a helmet! Wear a helmet!” While we might sound like a nagging parent, wearing a helmet is important… especially if you’re riding three times faster and farther thanks to your trusty electric bike. That’s why we created the Electra Go! MIPS Helmet. It features e-bike rated technology to keep that head of yours safe, even at higher speeds.
New Vale Go! 9D EQ S

Sport up your life on the Vale Go! 9D EQ S

Take a second to envision your perfect sunset cruise. Maybe it’s riding down the legendary Coast Highway. Maybe it’s that uneven, hilly back road to your secret spot. Now picture what you’re riding. Some of you might be picturing a sleek, two-seater convertible… but we’re picturing the new Vale Go! 9D EQ S. It’s just as sporty, but on two wheels and gets a little more wind in the hair.
Introducing Attitude Go!

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude
Townie Go! 8D EQ

Upgraded and Ready to Ride: Townie Go! 8D EQ

Everyone loves a little something extra — it’s why we add sprinkles to ice cream and guacamole to our burrito. It’s also why our Townie® Go! 8D now comes standard as an EQ model.