Electra Artistry

If you know one thing about Electra, it’s that we have good-looking bikes. We have the kind of bikes that stop you in your tracks and bring a smile to your face. Our Artist Series bikes are at the core of this, and the new Loft Go! Dawn and Dusk e-bikes are no exception. Moving past the idea that a bike should be more than just a mode of transportation, these additions to the Artist Series collection are truly rolling works of art.

Polynesia is a collection of more than 1,000 islands that covers the south-central Pacific Ocean. Lava fields, dense tropical forests, and epic crushing waves are just a few attributes that define these stunning islands. They also happen to be the birthplace of surfing. The ancient Polynesians would carve boards out of the island trees and take to the swells. It only seems fitting for us to pay homage to this great culture, given our surfing heritage. Introducing the Kākau Go!, the newest member of our Artist Series collection. 

Over the past couple of years, we’ve seen the revival of a trend that we all know and love. Most notably from the 60’s and 70’s, tie dye has officially made its comeback. From DIY lounge outfits, to the runway, it’s taken the world by storm. As it turns out, this pattern pre-dates the disco era and was a common part of ancient Japanese culture. This tradition was the inspiration behind one of our latest Artist Series Go! e-bikes, the Shibori Go!    

It’s been proven that taking a ride around the block on an Electra tends to give us adults that “I’m-a-kid-again” feeling. That’s because we’ve learned a lot from our kiddos on how to really enjoy life on two wheels. To give back to the kids, we introduced the Sprocket back in 2018. Since then, we’ve introduced different colors in both 16” and 20” that are as vibrant and fun as our little riders. This year, we’re taking things to the next level with Artist Series Sprockets.

We’ve said it before, and we’ll say it again, a bike is an extension of you and your awesome personality. That’s why we’ve made it a point to bring you the most relatable bike accessories. Relatable by design. Relatable by function. We have both covered and what’s new is no exception to those standards.

The sun is shining, the grass is green, and the bees are beginning to buzz. This all seems like normal spring activity. However, this season the bees are buzzing about something different. Over the cold, harsh winter, the beautiful Honeycomb 3i finally arrived in bike shops across the country as the newest member of the Electra Artist Series.