Sustainability

April 22nd is a special day. Spring is kicking into high gear, snow is thawing in many places, flowers are blooming and (most importantly) you start to see bikers making their way out to roads, parks, and trails again. So, what makes this day so special? For one, it’s National Jelly Bean Day! Yum! As much as we love jelly beans, we’re actually taking April 22nd to celebrate something a little bigger: Earth Day.

Saving the Earth should be fun, which is why we created the Plasket™, a bike basket made using recycled ocean plastic. This functional (and pretty good lookin’ if we may say so ourselves) basket is perfect for carrying your stuff on and off the bike. Seashells? Collect ‘em all. Burritos? It’ll fit a dozen (challenge accepted). Farmer’s market haul? Fresh produce, please!

Meet Tanja from the Electra team! She was the one of the visionaries behind the Plasket™ − a bike basket made using 1 pound of recycled ocean plastic. That’s just the tip of the iceberg when it comes to her passion for sustainability. Read on to learn more.

Let’s give a round of applause for Lonely Whale. They’re another awesome team we get to work with who puts sustainability first. Their mission is to spread change. Now, that’s something we can all stand behind. Read on!

We love this planet we call home. Turns out, so do many of the people we work with on a daily basis. That’s why we decided to give those peeps a shoutout for all of their amazing efforts to keep our oceans clean, animals safe, water pure… the list goes on! First up is our partner, Oceanworks. Keep reading to see how they got started on this amazing journey to get recycled products into your hands.

If you know Electra, you know that we were born and raised at the beach and the ocean is our backyard. That’s why we’re super excited to introduce our newest product that helps keep our beaches and ocean clean. Meet the Electra Plasket™. It’s a bike basket made using one pound of recycled ocean plastic. Basket + Plastic = Plasket. Clever, eh?