#ElectraLove: Rich the Ironman

Settle in for this #ElectraLove story because you don’t want to miss it. It all started when we received an email from a woman named Kimberly. She was reaching out because her friend, Rich, was about to participate in an Ironman on an Electra. If you’re familiar with an Ironman race or Electra, you’re probably thinking, “hmm… that doesn’t add up.” You know what? You’re right 99% of the time. However, in Rich’s case, it was the perfect choice. Here’s why…
National Bike Month 2021

May is for celebrating!

May is a great month for a number of reasons. First of all, April showers bring May flowers. Second, it’s widely acceptable to over do it with tacos on Cinco De Mayo. For all the grill masters out there, get your aprons and spatulas ready for this year’s debut at the Memorial Day BBQ. To all the hot dog lovers, this is your time to shine. AND most importantly, May is National Bike Month.
People who name their Electra

The Name Game: Electra Hour

It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.
Earth Day 2021

Hats off to you, Mother Earth!

Growing up we learn about the solar system, shooting stars, black holes and the possibility of life in outer space. While all that stuff is pretty darn cool, April 22nd is a day to take a step back and acknowledge that Mother Earth is just as amazing as the stars above us. She gives life to everything from the birds and the bees to the palm trees and plankton.
Bike Break Challenge

The Bike Break Challenge

There are many pros to the work from home (WFH) lifestyle. The no-commute factor is an obvious win. All it takes is a few steps from the bedroom to the kitchen to “order” your coffee and another few steps to your “cubicle” to settle in for another day’s work. You have access to unlimited snacks as long as you hit Trader Joe’s that week. Not to mention, you’re doing your part to keep your loved ones and community safe.
#ElectraLove

What is your #ElectraLove story?

No two Electra riders are the same, and that’s what makes our family so special. While we’d love to invite you all to our headquarters in Encinitas, CA, for a gigantic Electra family reunion, we know that’s a bit much to ask (especially considering our family tree is rooted across the globe these days). Instead, we’ll settle for tales from the good ‘ol days.