Electra Love

There are many pros to the work from home (WFH) lifestyle. The no-commute factor is an obvious win. All it takes is a few steps from the bedroom to the kitchen to “order” your coffee and another few steps to your “cubicle” to settle in for another day’s work. You have access to unlimited snacks as long as you hit Trader Joe’s that week. Not to mention, you’re doing your part to keep your loved ones and community safe.

No two Electra riders are the same, and that’s what makes our family so special. While we’d love to invite you all to our headquarters in Encinitas, CA, for a gigantic Electra family reunion, we know that’s a bit much to ask (especially considering our family tree is rooted across the globe these days). Instead, we’ll settle for tales from the good ‘ol days. 

There’s no doubt that the MVP of the Year award goes to our two-wheeled BFFs. Our bikes, old or new, have been by our side and encouraged us to get out and stay active during this whirlwind of a year. Whether it’s a few laps around the hood, or a ride to the outskirts of town, they’ve become an escape and a reason to smile from coast to coast. So, in the spirit of giving, it’s time we say, “thank you” to our bikes.

This year, trick-or-treating is going to be… well… tricky, or even worse, cancelled. Electra is here to say that the Halloween show must go on! We have a few ideas up our sleeve on how to make this year’s spooky holiday just as great as years past. Pull those decorations out of storage, get your costume ideas flowing and get ready to celebrate Halloween: the Electra Remix.

There’s one thing we know for certain. No two Electra fans are the same. That’s why we’ve worked hard to make sure your bike can fit into your lifestyle no matter what you’re into.

Summer is coming to an end (whomp), school is officially back in session (whomp whomp), and there’s no doubt that this year looks different than years past (triple whomp). You and the kiddos are probably cooped up in the house as virtual learning makes its formal debut. Fear not because Electra is here to save the day… and recess! While jungle gyms, four square and dodgeball are not so socially distant, a ride on two-wheels certainly can be. We’re excited to introduce a few new colors to our Kids’ Bike