Electra Love

This year, trick-or-treating is going to be… well… tricky, or even worse, cancelled. Electra is here to say that the Halloween show must go on! We have a few ideas up our sleeve on how to make this year’s spooky holiday just as great as years past. Pull those decorations out of storage, get your costume ideas flowing and get ready to celebrate Halloween: the Electra Remix.

There’s one thing we know for certain. No two Electra fans are the same. That’s why we’ve worked hard to make sure your bike can fit into your lifestyle no matter what you’re into.

Summer is coming to an end (whomp), school is officially back in session (whomp whomp), and there’s no doubt that this year looks different than years past (triple whomp). You and the kiddos are probably cooped up in the house as virtual learning makes its formal debut. Fear not because Electra is here to save the day… and recess! While jungle gyms, four square and dodgeball are not so socially distant, a ride on two-wheels certainly can be. We’re excited to introduce a few new colors to our Kids’ Bike

From the time you first learn how to ride a bike to adulthood, there is an irreplaceable feeling that comes with it. Lisa Loeb recently released a new song called “Shine.” The music video showcases Lisa riding Townie and shining through life. Thanks for sharing, Lisa!

We all know biking is fun, but turns out it’s much, much more. For Henry, his Townie is his favorite way to get to and from work, run errands and stay healthy. With more than 10,000 miles to date, not even the hot Arizona sun can stop him from taking his Townie out on the town. Here’s a few words of wisdom from Henry himself.