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Artist Series Sprockets Save the Day!

It’s been proven that taking a ride around the block on an Electra tends to give us adults that “I’m-a-kid-again” feeling. That’s because we’ve learned a lot from our kiddos on how to really enjoy life on two wheels. To give back to the kids, we introduced the Sprocket back in 2018. Since then, we’ve introduced different colors in both 16” and 20” that are as vibrant and fun as our little riders. This year, we’re taking things to the next level with Artist Series Sprockets.
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Accessory Collections for the Kids, or the Kid in You!

We’ve said it before, and we’ll say it again, a bike is an extension of you and your awesome personality. That’s why we’ve made it a point to bring you the most relatable bike accessories. Relatable by design. Relatable by function. We have both covered and what’s new is no exception to those standards.
Townie Go! 7D Launch

All-Day Smiles on the New Townie Go! 7D

When we introduced the Townie Go! 7D back in 2019, we knew it’d be an e-bike everyone could enjoy. It is easy to use, fun to ride and available at an attainable price. Who here thinks that deserves a standing ovation? While we might be slightly biased, we certainly do. *clap, clap, clap, clap* Over the past couple years, we’ve reflected and sought out the latest improvements to keep bringing the power to the people. That’s why we’re beyond stoked to introduce the new Townie Go! 7D.

MIK All the Way

There are many creative ways to attach your to-go Chinese order and favorite 6-pack to your bike. We’ve seen it all from bungie cords and zip ties to the bold act of balancing. However, the problem is that those options typically end in no dinner or drinks. To help, we’ve integrated the MIK system into many of our bikes as well as aftermarket racks. In case you don’t know, MIK stands for Mounting is Key which makes adding and removing baskets, bags, and more to your bike as easy as

#ElectraLove: Touch Up Tips

We’ve all been there. You’ve been riding your favorite bike for a while, and it’s been a blast. You’re back at home cleaning your bike or just admiring that beautiful work of art when you see it… a pesky scratch on the frame. That gut drop moment can be frustrating, especially when you take care of your ride with your whole heart. But alas, it happens. Some of these scratches may be scuff marks that can be easily buffed out. Deeper and more noticeable scratch marks, however, take a little

Electra Fun Ride: A Cruise for a Cause

The Trek 100 is an annual bike ride held to raise money for the MACC Fund, an organization dedicated to fighting childhood cancer and blood related disorders. Since it began in 1990, this event has contributed more than $16 million to the MACC Fund. What’s even better is that number is growing each year as more people join the family and partake in this special ride.