It’s a very Electra Summer

Summer is finally here! The great outdoors is calling, and it’s got you and your Electra on speed dial. Whether you’re looking to get out and break a sweat or just enjoy a sunset cruise, here’s some inspiration on how you can enjoy this summer on two wheels.
13 Questions: Sarah

13 Questions for Sarah Watts

Meet Sarah, Electra’s Digital Wiz. When she’s not daydreaming about bikes, there’s a good chance you can find her outside, playing volleyball, being an overly proud dog Aunt, eating a burrito, or watching a movie. And by watching a movie, we mean Shrek.
Electra Bells Blog

Electra Bells, Electra Bells

While this might be the season for Silver Bells, the season for Electra Bells lasts all year long. Over the summer, we introduced new bells to our collection like Love-Ocado and Tiki Time, but we also kept an elite crew of best sellers. Yes, yes, Cool Cat is still around. *queue sigh of relief* Although it’s the food-centric, animal-loving, and overall adorable graphics that we get super excited about, we’d be remiss to not acknowledge the addition of a few new bell types.
Electra Holiday Decor Tour

The Electra Holiday Décor Tour

Out of the weirdness of 2020, one good thing to happen this year is that we all upped our crafting game. We’re talking candle making, homemade tie-dye, knitting… What are we most stoked about? The high level commitment and extra dedication to holiday decorations. From what we’ve seen so far, it’s safe to say we all just needed a little extra cheer. Jumbo wreaths to light shows and everything in between, our neighborhoods have never been more ready for Santa.
Show your #electralove

Share Your #ElectraLove

We love that you love Electra. And we’d love to hear why.
13 Questions with Kevin Reed

13 Questions for Kevin Reed

Meet Kevin Reed. If you know Electra, you should know Kevin. He can be spotted in the wild at almost any of our Southern California retailers saying “hi” to bike shop workers and visiting customers.