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If you know one thing about Electra, it’s that we have good-looking bikes. We have the kind of bikes that stop you in your tracks and bring a smile to your face. Our Artist Series bikes are at the core of this, and the new Loft Go! Dawn and Dusk e-bikes are no exception. Moving past the idea that a bike should be more than just a mode of transportation, these additions to the Artist Series collection are truly rolling works of art.

Picture this: you’re strolling down the street to the local taco shop with your buddy when you hear a pssst… Uh oh, you got a flat tire! No need to worry, we are here to help you out. With the right tools and cheat sheet, you can put this flat tire behind you and get back to having fun.

2023 marks Electra’s 30th anniversary, can you believe it? For three whole decades we have made the most fun bikes on the planet, and we aren’t stopping anytime soon. To bring in this new decade, Kevin Cox president of Electra, is here with a very special message.   Our 30th anniversary festivities will continue all year long. Make sure you are subscribed to our email list and be sure to follow us on Instagram for updates each month. Enjoy! 

It’s the beginning of a new year – what does it have in store for you? Perhaps a new ride? If so, look no further than the Loft Go! 7D EQ. You can say goodbye to chasing subways and waving down rideshares. The latest addition to the Electra Go! e-bike collection will be your ticket to freedom from the seemingly endless urban gridlock. 

If you know anything about Electra, you probably know we make comfortable bikes that bring the California cruisin’ vibe to wherever you ride. If you know a little more about us, then you also know that SoCal culture runs through our veins. Beach cruises, surfing more days than not, eating fresh tacos every Tuesday… this is what we’re all about. With that in mind, we want to share a little slice of our sunshine-tinged life that’s a little different from our typical two-wheeled products and adventures: our favorite shrimp taco

If you know Electra, you know that our bell game is strong. With so many bright colors and fun designs on our bikes, it’s only right for us to bring that same energy to the handlebars. As you browse our bell collection, you’ll find many options, both old and new, that will turn your lifestyle into your bikestyle.