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It’s the beginning of a new year – what does it have in store for you? Perhaps a new ride? If so, look no further than the Loft Go! 7D EQ. You can say goodbye to chasing subways and waving down rideshares. The latest addition to the Electra Go! e-bike collection will be your ticket to freedom from the seemingly endless urban gridlock. 

If you know anything about Electra, you probably know we make comfortable bikes that bring the California cruisin’ vibe to wherever you ride. If you know a little more about us, then you also know that SoCal culture runs through our veins. Beach cruises, surfing more days than not, eating fresh tacos every Tuesday… this is what we’re all about. With that in mind, we want to share a little slice of our sunshine-tinged life that’s a little different from our typical two-wheeled products and adventures: our favorite shrimp taco

If you know Electra, you know that our bell game is strong. With so many bright colors and fun designs on our bikes, it’s only right for us to bring that same energy to the handlebars. As you browse our bell collection, you’ll find many options, both old and new, that will turn your lifestyle into your bikestyle.

We like to think that every ride on your Townie is special because, well… it is! Those casual rides on the beach or through the park are guaranteed to put a big smile on our face and maybe, just maybe, a little sweat on our brow. Sometimes, though, a Townie ride can be so much more.

Summer is finally here! The great outdoors is calling, and it’s got you and your Electra on speed dial. Whether you’re looking to get out and break a sweat or just enjoy a sunset cruise, here’s some inspiration on how you can enjoy this summer on two wheels.

Meet Sarah, Electra’s Digital Wiz. When she’s not daydreaming about bikes, there’s a good chance you can find her outside, playing volleyball, being an overly proud dog Aunt, eating a burrito, or watching a movie. And by watching a movie, we mean Shrek.