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Polynesia is a collection of more than 1,000 islands that covers the south-central Pacific Ocean. Lava fields, dense tropical forests, and epic crushing waves are just a few attributes that define these stunning islands. They also happen to be the birthplace of surfing. The ancient Polynesians would carve boards out of the island trees and take to the swells. It only seems fitting for us to pay homage to this great culture, given our surfing heritage. Introducing the Kākau Go!, the newest member of our Artist Series collection. 

Over the past couple of years, we’ve seen the revival of a trend that we all know and love. Most notably from the 60’s and 70’s, tie dye has officially made its comeback. From DIY lounge outfits, to the runway, it’s taken the world by storm. As it turns out, this pattern pre-dates the disco era and was a common part of ancient Japanese culture. This tradition was the inspiration behind one of our latest Artist Series Go! e-bikes, the Shibori Go!    

The weekend is here and starting it off with brunch at your favorite café is a stellar move by anyone’s view. However, by the time you roll out of bed from sleeping in, it is primetime brunch, and your favorite spot will have a line out the door.  We get it – an hour wait is not always a game we are willing to play on our precious days off. In fact, we find the alternative opportunities to be pretty fantastic. Grab you best buds for an impromptu picnic at

Summer riding season is in full swing and there is no time to waste! Once that sun rises, and you have your morning coffee, grab your trusty Electra and head out for the next adventure. But before you do, let’s take a peek at a few summertime essentials  to make those rides a 20/10 on the fun scale. Wait… what? A 20/10? Well… just being on an Electra already makes your day a 10/10, so we’re here to double the fun!  

If you know Electra, you know that our bell game is strong. With so many bright colors and fun designs on our bikes, it’s only right for us to bring that same energy to the handlebars. As you browse our bell collection, you’ll find many options, both old and new, that will turn your lifestyle into your bikestyle.

We like to think that every ride on your Townie is special because, well… it is! Those casual rides on the beach or through the park are guaranteed to put a big smile on our face and maybe, just maybe, a little sweat on our brow. Sometimes, though, a Townie ride can be so much more.