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If you know Electra, you know that our bell game is strong. With so many bright colors and fun designs on our bikes, it’s only right for us to bring that same energy to the handlebars. As you browse our bell collection, you’ll find many options, both old and new, that will turn your lifestyle into your bikestyle.

We like to think that every ride on your Townie is special because, well… it is! Those casual rides on the beach or through the park are guaranteed to put a big smile on our face and maybe, just maybe, a little sweat on our brow. Sometimes, though, a Townie ride can be so much more.

Summer is finally here! The great outdoors is calling, and it’s got you and your Electra on speed dial. Whether you’re looking to get out and break a sweat or just enjoy a sunset cruise, here’s some inspiration on how you can enjoy this summer on two wheels.

Meet Sarah, Electra’s Digital Wiz. When she’s not daydreaming about bikes, there’s a good chance you can find her outside, playing volleyball, being an overly proud dog Aunt, eating a burrito, or watching a movie. And by watching a movie, we mean Shrek.

While this might be the season for Silver Bells, the season for Electra Bells lasts all year long. Over the summer, we introduced new bells to our collection like Love-Ocado and Tiki Time, but we also kept an elite crew of best sellers. Yes, yes, Cool Cat is still around. *queue sigh of relief* Although it’s the food-centric, animal-loving, and overall adorable graphics that we get super excited about, we’d be remiss to not acknowledge the addition of a few new bell types.

Out of the weirdness of 2020, one good thing to happen this year is that we all upped our crafting game. We’re talking candle making, homemade tie-dye, knitting… What are we most stoked about? The high level commitment and extra dedication to holiday decorations. From what we’ve seen so far, it’s safe to say we all just needed a little extra cheer. Jumbo wreaths to light shows and everything in between, our neighborhoods have never been more ready for Santa.