#ElectraLove: Rich the Ironman

Settle in for this #ElectraLove story because you don’t want to miss it. It all started when we received an email from a woman named Kimberly. She was reaching out because her friend, Rich, was about to participate in an Ironman on an Electra. If you’re familiar with an Ironman race or Electra, you’re probably thinking, “hmm… that doesn’t add up.” You know what? You’re right 99% of the time. However, in Rich’s case, it was the perfect choice. Here’s why…
National Bike Month 2021

May is for celebrating!

May is a great month for a number of reasons. First of all, April showers bring May flowers. Second, it’s widely acceptable to over do it with tacos on Cinco De Mayo. For all the grill masters out there, get your aprons and spatulas ready for this year’s debut at the Memorial Day BBQ. To all the hot dog lovers, this is your time to shine. AND most importantly, May is National Bike Month.
People who name their Electra

The Name Game: Electra Hour

It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.
Earth Day 2021

Hats off to you, Mother Earth!

Growing up we learn about the solar system, shooting stars, black holes and the possibility of life in outer space. While all that stuff is pretty darn cool, April 22nd is a day to take a step back and acknowledge that Mother Earth is just as amazing as the stars above us. She gives life to everything from the birds and the bees to the palm trees and plankton.
Honeycomb 3i

The Bees are Buzzing About Honeycomb 3i

The sun is shining, the grass is green, and the bees are beginning to buzz. This all seems like normal spring activity. However, this season the bees are buzzing about something different. Over the cold, harsh winter, the beautiful Honeycomb 3i finally arrived in bike shops across the country as the newest member of the Electra Artist Series.
13 Questions: Sarah

13 Questions for Sarah Watts

Meet Sarah, Electra’s Digital Wiz. When she’s not daydreaming about bikes, there’s a good chance you can find her outside, playing volleyball, being an overly proud dog Aunt, eating a burrito, or watching a movie. And by watching a movie, we mean Shrek.
St. Patricks Day Blog

To wear green or not to wear green?

We’ve never really identified as rule followers… except for the important ones, of course. If you fall into the same category, we’re here to fill you in on a big one that’s coming up. We’ll be following it, and we advise you join us. You may be asking, “what is this mysterious rule they’re referring to?” It’s to wear green on March 17th – St. Patrick’s Day.