Let’s give a round of applause for Lonely Whale. They’re another awesome team we get to work with who put sustainability first. Their mission is to spread change. Now, that’s something we can all stand behind. Read on!
Oceanworks Sustainability

We love this planet we call home. Turns out, so do many of the people we work with on a daily basis. That’s why we decided to give those peeps a shoutout for all of their amazing efforts to keep our oceans clean, animals safe, water pure… the list goes on! First up is our partner, Oceanworks. Keep reading to see how they got started on this amazing journey to get recycled products into your hands.
The Electra Plasket

Basket + Plastic = Plasket™

If you know Electra, you know that we were born and raised at the beach and the ocean is our backyard. That’s why we’re super excited to introduce our newest product that helps keep our beaches and ocean clean. Meet the Electra Plasket™. It’s a bike basket made using one pound of reclaimed ocean plastic. Basket + Plastic = Plasket. Clever, eh?

#ElectraLove: Rich the Ironman

Settle in for this #ElectraLove story because you don’t want to miss it. It all started when we received an email from a woman named Kimberly. She was reaching out because her friend, Rich, was about to participate in an Ironman on an Electra. If you’re familiar with an Ironman race or Electra, you’re probably thinking, “hmm… that doesn’t add up.” You know what? You’re right 99% of the time. However, in Rich’s case, it was the perfect choice. Here’s why…
National Bike Month 2021

May is for celebrating!

May is a great month for a number of reasons. First of all, April showers bring May flowers. Second, it’s widely acceptable to over do it with tacos on Cinco De Mayo. For all the grill masters out there, get your aprons and spatulas ready for this year’s debut at the Memorial Day BBQ. To all the hot dog lovers, this is your time to shine. AND most importantly, May is National Bike Month.
People who name their Electra

The Name Game: Electra Hour

It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.
Earth Day 2021

Hats off to you, Mother Earth!

Growing up we learn about the solar system, shooting stars, black holes and the possibility of life in outer space. While all that stuff is pretty darn cool, April 22nd is a day to take a step back and acknowledge that Mother Earth is just as amazing as the stars above us. She gives life to everything from the birds and the bees to the palm trees and plankton.