The Electra Cookbook: Shrimp Tacos

If you know anything about Electra, you probably know we make comfortable bikes that bring the California cruisin’ vibe to wherever you ride. If you know a little more about us, then you also know that SoCal culture runs through our veins. Beach cruises, surfing more days than not, eating fresh tacos every Tuesday… this is what we’re all about. With that in mind, we want to share a little slice of our sunshine-tinged life that’s a little different from our typical two-wheeled products and adventures: our favorite shrimp taco
Super sprocket cover

Artist Series Sprockets Save the Day!

It’s been proven that taking a ride around the block on an Electra tends to give us adults that “I’m-a-kid-again” feeling. That’s because we’ve learned a lot from our kiddos on how to really enjoy life on two wheels. To give back to the kids, we introduced the Sprocket back in 2018. Since then, we’ve introduced different colors in both 16” and 20” that are as vibrant and fun as our little riders. This year, we’re taking things to the next level with Artist Series Sprockets.
gnome marquee

Accessory Collections for the Kids, or the Kid in You!

We’ve said it before, and we’ll say it again, a bike is an extension of you and your awesome personality. That’s why we’ve made it a point to bring you the most relatable bike accessories. Relatable by design. Relatable by function. We have both covered and what’s new is no exception to those standards.
Townie Go! 7D Launch

All-Day Smiles on the New Townie Go! 7D

When we introduced the Townie Go! 7D back in 2019, we knew it’d be an e-bike everyone could enjoy. It is easy to use, fun to ride and available at an attainable price. Who here thinks that deserves a standing ovation? While we might be slightly biased, we certainly do. *clap, clap, clap, clap* Over the past couple years, we’ve reflected and sought out the latest improvements to keep bringing the power to the people. That’s why we’re beyond stoked to introduce the new Townie Go! 7D.
Cruiser Go! Launch

Rethink Cruising on the Cruiser Go!

There are very few things we take seriously. Tacos, chillin’, bikes. That pretty much sums up the list and when we think back on how we got hooked on bikes, it all comes back to the Cruiser. A lot has happened since then, and twenty-odd years later, here we are introducing the new Cruiser Go! to the world.

MIK All the Way

There are many creative ways to attach your to-go Chinese order and favorite 6-pack to your bike. We’ve seen it all from bungie cords and zip ties to the bold act of balancing. However, the problem is that those options typically end in no dinner or drinks. To help, we’ve integrated the MIK system into many of our bikes as well as aftermarket racks. In case you don’t know, MIK stands for Mounting is Key which makes adding and removing baskets, bags, and more to your bike as easy as
Go Mips Helmets

Go! Safe. Go! MIPS.

“Wear a helmet! Wear a helmet!” While we might sound like a nagging parent, wearing a helmet is important… especially if you’re riding three times faster and farther thanks to your trusty electric bike. That’s why we created the Electra Go! MIPS Helmet. It features e-bike rated technology to keep that head of yours safe, even at higher speeds.