Electra Bicycle Company

Nearly two years ago, we came to you with touch up tips for your bike. This little secret taught many of you how to keep your Electra looking as good as the day you first laid eyes on it. Today, we’re back, but this time we’re introducing the official Electra touch–up paint collection.  

One of the most common questions we hear is, “hey, how far can that e-bike go?” It’s a fair thing to ask. Although, it’s not as black and white as one might think when it comes to battery capacity and range. That is why I, Ben from Electra, took a stab at answering the question for myself with our brand-new Ponto Go! I’ve spent quite a bit of time on this Class 2 (that means throttle) and Class 3 (that means pedal-assistance over 20mph) e-bike in the past year, but

With springtime in the rear view, it’s time to get your Electra bike spruced up for summertime shenanigans. Aside from getting a tune up– either with your local Electra dealer, or a DIY job,– consider dressing up your bike to match your summer bucket list. Afternoon at the beach? Check. Day at the park? Check. No matter what you’re into, we have awesome accessories that take any bike ride rides to a sure 11/10. 

2023 marks 20 years of the Townie bringing fun to every corner of the world. The Townie family has grown from a stylish ”acoustic” bike to a powerful and diverse e-bike collection. Take, for instance, the Townie Go! 5i EQ with its Bosch motor, integrated lights, and color–matched fenders: it is sure to put a smile on anyone’s face. For the 2023 riding season, we have added 4 new colors to the Townie Go! 5i line; Apricot, Matte Teal, Meteorite, and Prismatic. Also, you will be blown away with the

If you know one thing about Electra, it’s that we have good-looking bikes. We have the kind of bikes that stop you in your tracks and bring a smile to your face. Our Artist Series bikes are at the core of this, and the new Loft Go! Dawn and Dusk e-bikes are no exception. Moving past the idea that a bike should be more than just a mode of transportation, these additions to the Artist Series collection are truly rolling works of art.

It’s that time of year when the days are longer, warmer and you’re on the way to getting the perfect tan. Yep, you guessed it, summer is on the horizon which means it’s also time to get your bike ready to ride. There’s no better time for a little extra love, especially in the form of a pre-season tune-up. If you feel confident in your bike mechanic skills, a DIY tune-up might be just for you so keep reading on. Otherwise, a trip to your local Electra dealer for professional