townie go 5i eq

The Townie Go! 5i EQ is as Electra as it Gets

Every bike that rolls out the door at Electra is special. It’s in our DNA to take pride in the originality, artistry, and fun that goes into each one of our designs. This is perhaps no clearer than in our growing Go! e-bike collection. Every One model that is particularly special to us is the Townie Go! 5i EQ. This e-bike has been a staple of our Townie Go! line for over five years and has spread the #ElectraLove to countless riders’ lives.
Valentine's Day

Valentine’s Day with Electra

Planning Valentine’s Day can be hard. Flowers are at a premium price, the good chocolate sells out way too fast, and every restaurant is booked for the night. Rather than dropping big bucks on Valentine’s Day, try hopping on your trusty bikes for a romantic ride. If you don’t happen to be snowed in this Valentine’s Day, here are a few date ideas to get you inspired!
Super sprocket cover

Artist Series Sprockets Save the Day!

It’s been proven that taking a ride around the block on an Electra tends to give us adults that “I’m-a-kid-again” feeling. That’s because we’ve learned a lot from our kiddos on how to really enjoy life on two wheels. To give back to the kids, we introduced the Sprocket back in 2018. Since then, we’ve introduced different colors in both 16” and 20” that are as vibrant and fun as our little riders. This year, we’re taking things to the next level with Artist Series Sprockets.
2021 Pantone Colors of the Year

Pantone Colors of the Year: Double or nothing!

Three cheers to the new year! We have a feeling that 2021 is going to be a good one, full of new beginnings and extra taco runs. While we have some exciting stuff up our sleeves here at Electra, that’s not the only indication this year will be epic. Word on the street is that two colors have been selected as the Pantone Color of the Year. Feast your eyes on this dynamic duo: Ultimate Gray and Illuminating.
Introducing Attitude Go!

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisers have been a huge part of Electra’s heritage since the early 2000’s. The attention to detail and straight up badassery have made them fan favorites around the world. We all know that times are changing, and now more than ever, we see new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favorite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude
Halloween featuring Electra

Halloween Remix ft. Electra

This year, trick-or-treating is going to be… well… tricky, or even worse, cancelled. Electra is here to say that the Halloween show must go on! We have a few ideas up our sleeve on how to make this year’s spooky holiday just as great as years past. Pull those decorations out of storage, get your costume ideas flowing and get ready to celebrate Halloween: the Electra Remix.