Here’s a brief history lesson for you: The environmental movement known as Earth Day was founded in 1970 to raise awareness and take action to protect the big and beautiful planet we call home. During this time, it was coming to light that the amount of pollution being pumped into the environment could and would cause serious long-term harm. That is why Senator Gaylord Nelson led the charge to create a single day to praise and protect Mother Earth. Here we sit more than 50 years later, and this holiday is celebrated around the world and recognized by more than a billion people every year.

So, what does this have to do with Electra Bicycle Company? Quite a lot, actually! You see, we believe happier, healthier people lead to a happier, healthier planet. Electra aspires to connect people to our planet, one ride at a time. There are lots of benefits to biking, like exercise, getting outside, and enjoying time with friends and family. But it also helps our planet. Bikes get people out of cars and on two-wheels for running errands, commuting to work, and beyond! To those of you who get it, we applaud you and so does Mother Nature.

In our minds, if someone out there opts to take their Vale Go! to work instead of their car, that’s a win. Or maybe someone loads up their Plasket on a Townie Go! with groceries instead of driving. Individually, these are small actions. However, together they can make an impressive impact on our planet, and that’s exactly what we’re striving for with our Electra family.