The E-bike for Everyone

Townie Go! 7D Launch

All-Day Smiles on the New Townie Go! 7D

When we introduced the Townie Go! 7D back in 2019, we knew it’d be an e-bike everyone could enjoy. It is easy to use, fun to ride and available at an attainable price. Who here thinks that deserves a standing ovation? While we might be slightly biased, we certainly do. *clap, clap, clap, clap* Over the past couple years, we’ve reflected and sought out the latest improvements to keep bringing the power to the people. That’s why we’re beyond stoked to introduce the new Townie Go! 7D.

Rethink Cruising on the Cruiser Go!

There are very few things we take seriously. Tacos, chillin’, bikes. That pretty much sums up the list and when we think back on how we got hooked on bikes, it all comes back to the Cruiser. A lot has happened since then, and twenty-odd years later, here we are introducing the new Cruiser Go! to the world.

All Blog Posts

Rethink Cruising on the Cruiser Go!

There are very few things we take seriously. Tacos, chillin’, bikes. That pretty much sums up the list and when we think back on how we got hooked on bikes, it all comes back to the Cruiser. A lot has happened since then, and twenty-odd years later, here we are introducing the new Cruiser Go! to the world.

MIK All the Way

There are many creative ways to attach your to-go Chinese takeaway and favourite six-pack to your bike. We’ve seen it all from bungie cords and zip ties to the bold act of balancing. However, the problem is that those options typically end in no dinner or drinks. To help, we’ve integrated the MIK system into many of our bikes, as well as aftermarket racks. In case you don’t know, MIK stands for Mounting is Key which makes adding and removing baskets, bags and more to your bike as easy as

Ride on. Rock on. ?

Thanks for tuning in to 199.3 EBC!

The Name Game: Electra Hour

It’s no surprise that people love their bikes. They’re more than two wheels, a frame and some handlebars. A bike is an escape… A way to get back into shape… An eco-friendly, traffic-free commute… A bike brings happiness with every ride.

Electra Bells, Electra Bells

While this might be the season for Silver Bells, the season for Electra Bellslasts all year long. Over the summer, we introduced new bells to our collection, like Love-Ocadoand Tiki Time, but we also kept an elite crew of best sellers. Yes, yes, Cool Catis still around. *cue sigh of relief* Although it’s the food-centric, animal-loving and overall adorable graphics that we get super-excited about, we’d be remiss to not acknowledge the addition of a few new bell types.

Upping the Ante with Attitude Go!

From the Rat Fink to EBC ’93, Attitude Cruisershave been a huge part of Electra’s heritage since the early 2000s. The attention to detail and straight up badassery have made them fan favourites around the world. We all know that times are changing, and now more than ever, we are seeing new trends arise. In case you’ve been living under a rock, electric bikes are absolutely blowing up and have quickly become the new fan favourite. Here at Electra, we’ve been taking notes and are excited to introduce our Attitude